You identify IKEA with it's bold wide text (the font is Verdana)
But that was only a recent change, this caused a lot of uproar as Verdana is a font created by Microsoft, designed for screen not paper.
If you read a funny joke in a card, chances are the font is Comic Sans. Why? Well because
Comic Sans is essentially a polished version of a seven-year olds handwriting. It's slightly curved, fun and popular in children's books.When Barack Obama was leading his Presidential campaign, the font used for leaflets, banners, flags etc was Gotham. This font has now found it's way into official government projects, such as the 2010 U.S census.
My point is, without knowing, you absorb typefaces all the time. I'm not saying this book is the best book out there because it isn't and it has some minor flaws in facts, but
this book doesn't bombard you with fact after fact or monotonous drivel. It's modern, it focuses on things you might think are pretty cool. Definitely coffee table material.
If you'd like to give it a read, it's reasonably priced on Amazon and Waterstones. Or you can probably pick it up in your local library.
Amazon
Waterstones
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